Interview // Dana of AppleWhite Etsy Shop

March 2, 2015 12:18 am Published by

Happy March friends! I am in a “springtime” state of mind over here is Phoenix, where it has been rainy and lovely–I hope that those of you in colder climates are staying warm and bundled up! Hopefully warmer weather and blossoming flowers are coming your way soon! To usher in the season, I couldn’t think of a better way but to introduce you to the AppleWhite Etsy Shop with a little interview with owner and creator Dana. Her home decor and accessories have a beautiful, bright and fresh aesthetic that will add that pop of color and uniqueness to your home. Dana makes her pieces from her home in Scottsdale, Arizona, where she lives with her husband and 3 children. Let’s see what else she has to say about her creative process…


How did you get started designing and creating home decor pieces? How did you get started working for yourself?

My mom taught me to sew when I was 5 years old. Back then I use to sneak out of bed at night to make doll clothes and bedding. It’s been a big part of my life since I was a wee one. As a teen I loved making myself dresses and in college I got my degree in fine art. When my kids were born I sewed their clothes and bedding. As a way to make money and still stay home with them I started sewing for other people making drapery, altering clothes and even making costumes. In my life I just keep coming back to creating. When my third baby was born I really wanted to be able to stay home but also contribute the the family income. I decided to try Etsy and just see what happened. I was hooked!


What puts you into a creative mindset? Where do you find inspiration?

I’m often thinking about things I want to make. I usually get my ideas at random times, they just pop onto my head. I always carry a small notebook with me and even have one next to my bed to write ideas down. My inspiration often comes from just wanting something. I think about something I’d like to have and then make it myself!


What is a major hurdle you have had to overcome recently? Or, please describe a recent goal you have accomplished.

I struggle sometimes with time, as many moms do. My goal is to close my studio and have all my correspondence finished up by the time I pick my kids up from school. Most of the time I can finish but there are times when I get really busy, especially during the holidays and I need help. During those busy times I’ll have a babysitter come over to help. It was a struggle at first because I wanted to be able to do everything myself and be there for every moment. Now I realize it’s good for them to  have other people in their lives and it’s good for me to have the help I need.


What is your favorite part of your personal creative process?

I make my own patterns so the finished product is always a bit of a surprise. My favorite part is seeing the end result. I love to see a new idea come together.


And, lastly, what is an activity you do to unwind/just for fun?

I love to have fun! I have many activities that I look forward to and make sure I fit time in every week for things I enjoy. Hiking, shopping, traveling, junking, reading, eating, drinking wine, spending time with my family and going out with my close friends are my favorite ways to unwind.

Thanks Dana for giving us a glimpse into how you run your Etsy business and pursue your creative goals! Readers, you can follow Dana on Twitter and Facebook!

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About Cassie

Cassie Uhl is the founder and owner of Zenned Out, a jewelry company that handcrafts jewelry with meaning and provides a community that inspires a mindful and spiritual lifestyle. Cassie grew up with a open minded, astrology obsessed grandmother and a father that would take her and her sister star gazing in the wee hours of the night. These experiences shaped Cassie and Zenned Out into what they are today by bringing spirituality and astrology into the forefront. Cassie hopes to give spiritual souls a place to feel at home on the Zenned Out blog and offers handcrafted jewelry with meaningful symbols, powerful gemstones, and mindful quotes to enable people to wear jewelry that aligns with their souls purpose.

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